Website Redesign

Harmony Healing & Wellness

A new website and brand style guide for a massage, yoga and meditation practice in Carrollton, Tx

Before

Overview

After

Results

What the client recieved

  • 47 daysFrom kickoff on August 21 to launch on October 7.
  • 5Brand directions reviewed together, then combined into one.
  • 2Draft rounds before launch.
  • Launched ahead of the October 26 date in the project plan.
  • A fresh website with custom CSS code for seamless integration into their main booking site.
  • A palette and font pair to reuse on business cards, posts, and videos.
  • A how-to edit video for simple self-edits.
Before

Where we started

The original website had stalled out, and the owner wanted professional help. The practice was also changing shape. It was moving from athletics toward broader wellness, with massage, yoga, sound baths, and meditation at the center.

  • A look that feels ancient, elemental, and spiritual. Think dark orange and red, brown, gold, green, tan, and maybe purple.
  • Brand colors and fonts to build around. Only a logo existed so far.
  • One scrolling home page and a few supporting pages.
  • Links out to MassageBook for booking and to YouTube for video.
  • A way to update the site in-house over time.
Before video goes here Placeholder · 0:37
Walkthrough of the original Wix site.

What the walkthrough shows

  • Template placeholder contact details in the footer.
  • A logo cut off at the edge of the screen.
  • Colors that did not match the logo.
  • Gallery clips that did not fit the services, like a trail run and a kale salad.
  • Content that spilled past the edge of the page.
The work

How the project unfolded
  1. Aug 21

    Kickoff

    Agreement signed and project started.

  2. Aug 24 to 25

    Discovery

    The brand questionnaire was completed. We shared three options for how the site could be organized.

  3. Aug 28 to Sep 3

    Brand direction

    Three palette and font options, then two more after a call. A hybrid was requested, and we built it.

  4. Sep 22

    Round 1 draft

    First full draft on Squarespace, with questions about contact details, video, and social links.

  5. Sep 29

    Round 2 draft

    A refined draft with a phone preview. The footer logo and the wording for the YouTube button were chosen.

  6. Oct 5 to 7

    Domain and launch

    The domain harmonyhealingdfw.com was chosen. The site went live on October 7, and ownership moved to the client.

  7. Oct 9 to 10

    Launch check

    A phone-view tweak was fixed and confirmed on both an iPhone and a laptop.

  8. Oct 13

    Handoff

    A custom how-to video, so the site can be edited in-house.

The brand system

Colors and fonts that fit the practice

The logo already carried rust and gold, so the palette starts there. Muted jade and a small amethyst accent came from the greens and purple on the shortlist. Five directions were reviewed, and a hybrid was built from two of them.

  • Temple rust#7A2F00Primary
  • Aged gold leaf#A47B3FAccent
  • Muted jade#476654Second accent, 75%
  • Amethyst#513159Third accent, 25%
  • Parchment mist#F2ECDDBackground
  • Deep umber#2A1810Text
Headlines

Balance In All Directions

Marcellus

Body text

Swedish Massage, 60 minutes

Archivo

After

The finished site

A calm, earthy site that matches the practice. One scrolling home page, plus Services, Media, and Contact pages.

After video goes here Placeholder · 0:56
Walkthrough of the finished site at harmonyhealingdfw.com.

  • Booking is one click away

    A Book Now button on the home page, and Request to Book links on the Services page.

  • Media goes straight to YouTube

    The menu link takes visitors to the practice's channel, where video content will grow.

  • On brand from top to bottom

    The new palette and fonts run through every page, including the footer logo.

  • Checked on phone and laptop

    Both views were reviewed before the project closed.

Handoff

Built so the team can run it in-house

Each client gets a how-to video recorded on their own site. This one shows how to make simple edits in Squarespace, like changing text, images, and prices.

  • The client owns the site, the Squarespace plan, and the domain.
  • The video lives in a shared folder, and the folder stays open.
  • Always Blooming can still make updates later, billed hourly.
How-to video goes here Placeholder · 3:21
Edit in Squarespace: a simple how-to, recorded on the client's own site.
“Abriana is very professional and experienced in providing clients exactly what they need. She made my vision for my business website become a reality, and it looks great! I also learned a lot about visual content and marketing while working with her.”
— Reid Claassen, Harmony Healing & Wellness

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